It seems every business wants lots of “likes” on their Facebook page. And who can blame them? It sure looks cool to have thousands of strangers and people who’ve never actually bought from you letting the world know they clicked your LIKE button.

But are these “likes” worth anything? Are they effective at helping you keep in contact with your online community? The fact is that “likes” aren’t that effective when is comes to communicating as the result of Facebook changing the criteria of what appears in your news feed.

So how can a business use Facebook to attract more than just a bunch of “likes”? Check out this episode to find out.

Looking to create your own Facebook contest? Check out some of these useful links:
Easy Promo
North Social
Competition Runner
Short Stack
Offerpop
Wild Fire

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