Think you really need followers and fans?

Think it’s important to have a lot of Twitter followers? How about Facebook fans?
There’s people who make a living trying to convince business owners just like you that your business will live or die by the number of followers and fans you have.
There’s also people trying to convince us that fossil fuels have no impact on the environment.
Let me explain how things really work and you decide for yourself.
Big thanks to Vaughan Mills for letting us hassle their shoppers.
About the author
Marc Gordon is a professional speaker and marketing consultant based in Toronto, Canada. His firm, Fourword Marketing, specializes in helping companies create a strong corporate identity and develop effective marketing campaigns. Marc has worked with such companies as General Motors, Johnson & Johnson and Bally Total Fitness. However, his core client base is still startups and small business. To contact Marc, call him directly at (416) 238-7811 or visit www.marcgordon.ca
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