Tag "small business"
4 things you need to have a successful social media campaign.
Spending lots of time messing around with Facebook, YouTube and Twitter in hopes of attracting new customers and growing your business? Well before you make another tweet, check out this episode. And when you’re done, check out these links to see great social media campaigns in action. Head and Shoulders Facebook Page Ford Motor Company [...]
An empire built on just one product
Offer variety. Product mix and product depth. Advertise. Be price conscious. These are all textbook theories for growing a successful business. But in this episode, I’m going to show you how you can succeed without doing any of that. And to prove it, I’m interviewing Tom Brazier who owns Tiny Tom’s Donuts, a company that’s [...]
Making a winning contest
Running a contest through your company is a great way to increase awareness and get people excited about your products and services. Contests can be easy to do and cost effective making them a powerful marketing tool for any size business. But like any other marketing venture, if not done right, it can be a [...]
More Profits – Less Groupon
What business wouldn’t love clients calling day and night, lining up at your door waiting to buy whatever your selling? And with sites like Groupon, Social Buy, and Living Social, businesses of all kinds are seeing a huge spike in sales. The problem is, at the same time they’re also seeing a drop in profits [...]
When customers come calling
We all know there’s nothing better than a personal conversation with a potential customer. So then why do so many business people choose to pass folks on to their web site instead of talking to them? Because they are dopes who think that their web site should be their number one sales person. When in [...]
Print vs digital
Why would anyone want to produce printed materials when the web and PDF documents make print a costly and pointless alternative? Well the fact is that people still love holding written materials. They’re portable, convenient, and economical to own. But don’t take our word for it. In this episode, we talk to Lass Turnbull who’s [...]
How experiential marketing works
Experiential marketing takes the push concept of conventional marketing to a whole new level. Imagine a process where the consumer becomes part of the message delivery process. How does it work? Let’s see how Corona did it for their national campaign.
Maybe it’s time to stop tweeting
In case you haven’t noticed there’s a trend on Twitter where people follow as many accounts as possible in hopes they will be followed back. While some view this method as a quick way to build a huge following, I believe it goes against everything that social media is all about – people getting to [...]
7 marketing tips for Santa
In the spirit of giving, here’s seven marketing tips for the big guy in red, Santa Claus. Sure he might be the go to guy this time of year, but with Halloween soon to be the number one spending holiday of the year, Santa needs to do what he can to keep top spot. And [...]
Facebook or Twitter – Should you care?
With so many companies thinking that social media is their key to success, I thought it was time to talk to some real experts – companies who’s products and services are only available through the web. So how do they use Facebook and Twitter? And how important do they think they are? Special thanks to [...]
The Fourth Word
Time to Say Goodbye to the...
It feels like only yesterday, but really it was about fifteen years ago, that every business meeting out of the office was conducted face to face, without the use of a laptop computer. It was around that time that laptops with real power started to emerge. Suddenly, business people started using laptop computers in business [...]Quick Tips
