Tag "marketing"
2012 Buick Verano vs Public Transit Bus
When one of our viewers said that he believed public transit was an effective alternative to driving a car – when meeting a client, I had to respond. So in this episode, public transit will go head to head with the all new Buick Verano. And yes, it will get ugly. Special thanks to Mills [...]
What the car you drive says about you – and your business.
Your choice of vehicle can create perceptions of your success, professionalism, and the fees you charge. Even if you drive a vehicle that says you’re a winner, those empty coffee cups in the back seat can ruin an otherwise professional image. So are you better off driving a Porsche instead of a pickup? Or how [...]
4 things you need to have a successful social media campaign.
Spending lots of time messing around with Facebook, YouTube and Twitter in hopes of attracting new customers and growing your business? Well before you make another tweet, check out this episode. And when you’re done, check out these links to see great social media campaigns in action. Head and Shoulders Facebook Page Ford Motor Company [...]
How many fans and followers do you need?
My first annual social media party proved how your relationships with fans and followers can often be superficial and pointless. And yet like most business owners you’re still doing it. Has has all the time you spent on your social media campaign resulted in more sales? Don’t feel bad of the answer is no. Studies [...]
Steve Jobs: Being the face of your company
Unlike many large corporations, Apple had a human face. Steve Jobs was the guy who did everything – at least from a public relations perspective. And while he didn’t write code and was not an engineer, he did make sure that every product was created based on his ideas. No other product line in the [...]
An empire built on just one product
Offer variety. Product mix and product depth. Advertise. Be price conscious. These are all textbook theories for growing a successful business. But in this episode, I’m going to show you how you can succeed without doing any of that. And to prove it, I’m interviewing Tom Brazier who owns Tiny Tom’s Donuts, a company that’s [...]
Recent Facebook changes bad for business? Who cares!
Let me start by saying that I don’t post photos from my vacation, don’t play Farmville, don’t share my list of favourite movies and books, I’m selective as to what sites I choose to “like”, and I’ll only “friend” those I’ve actually met or had some personal contact with (and actually like). So while Mark [...]
5 steps to a popular blog
Contributing to your blog is great, but if no one reads it then what’s the point. In this episode you’ll learn 5 potent blogging tips to get your blog read and shared more often. And sharing is one of the best ways to get your readership up. Thanks to Dan Feferman from gteh.ca for sharing [...]
Making a winning contest
Running a contest through your company is a great way to increase awareness and get people excited about your products and services. Contests can be easy to do and cost effective making them a powerful marketing tool for any size business. But like any other marketing venture, if not done right, it can be a [...]
More Profits – Less Groupon
What business wouldn’t love clients calling day and night, lining up at your door waiting to buy whatever your selling? And with sites like Groupon, Social Buy, and Living Social, businesses of all kinds are seeing a huge spike in sales. The problem is, at the same time they’re also seeing a drop in profits [...]
The Fourth Word
Time to Say Goodbye to the...
It feels like only yesterday, but really it was about fifteen years ago, that every business meeting out of the office was conducted face to face, without the use of a laptop computer. It was around that time that laptops with real power started to emerge. Suddenly, business people started using laptop computers in business [...]Quick Tips
