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Tag "customer service"

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Proof bullying goes beyond the school yard.

December 13, 2011 by Marc Gordon 21 Comments divider image
danawhite

UFC boss Dana White gets nasty on a fan while his fighters tell students to play nice. And this is all happening while a national retailer’s marketing efforts are being overthrown by a religious group using their own bullying tactics. Just another day.

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Under Valued: 5 Tips for Protecting Yourself From Unreasonable Customers

November 8, 2011 by Marc Gordon No Comments divider image
Customers usually get angry because they aren't getting somhting they think they should be. Take measure to ensure this doesn't happen.

How much is a can of soup worth? After you bought one, it’s pretty hard to argue you didn’t get your money’s worth. After all, you knew what you were getting before you even bought it. There were no surprises. But does the same hold true for services? Bookkeeping, house painting, web design – these [...]

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Making a winning contest

August 23, 2011 by Marc Gordon 3 Comments divider image
contest

Running a contest through your company is a great way to increase awareness and get people excited about your products and services. Contests can be easy to do and cost effective making them a powerful marketing tool for any size business. But like any other marketing venture, if not done right, it can be a [...]

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More Profits – Less Groupon

August 10, 2011 by Marc Gordon No Comments divider image
coupon

What business wouldn’t love clients calling day and night, lining up at your door waiting to buy whatever your selling? And with sites like Groupon, Social Buy, and Living Social, businesses of all kinds are seeing a huge spike in sales. The problem is, at the same time they’re also seeing a drop in profits [...]

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When customers come calling

August 5, 2011 by Marc Gordon No Comments divider image
pass-off

We all know there’s nothing better than a personal conversation with a potential customer. So then why do so many business people choose to pass folks on to their web site instead of talking to them? Because they are dopes who think that their web site should be their number one sales person. When in [...]

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7 marketing tips for Santa

December 23, 2010 by Marc Gordon 1 Comment divider image
santa

In the spirit of giving, here’s seven marketing tips for the big guy in red, Santa Claus. Sure he might be the go to guy this time of year, but with Halloween soon to be the number one spending holiday of the year, Santa needs to do what he can to keep top spot. And [...]

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Facebook or Twitter – Should you care?

November 25, 2010 by Marc Gordon 5 Comments divider image
should-you-be

With so many companies thinking that social media is their key to success, I thought it was time to talk to some real experts – companies who’s products and services are only available through the web. So how do they use Facebook and Twitter? And how important do they think they are? Special thanks to [...]

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Jennifer Aniston is retarded – and other labels and stereotypes

September 6, 2010 by Marc Gordon 2 Comments divider image
retard

If you’ve ever referred to someone as fat, retarded, or any other unflattering name, then you know how easy it can be to just drop a label without even thinking about it.  And it’s even easier to classify people into stereotypes based on gender, race, or even physical traits. And while we are quick to [...]

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Beer, burgers, and political advice

August 17, 2010 by Marc Gordon 5 Comments divider image
rob-ford

When I showed up at the house of Toronto mayoral candidate Rob Ford for his “Ford Fest” BBQ, I went looking for more than just burgers and beer.  I wanted to know what this guy learned from 30 years as a business owner and how we was going to apply that in his campaign.  And [...]

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What a bunch of pot heads can teach you about marketing

July 23, 2010 by Marc Gordon 3 Comments divider image
pothead

Who would think that a bunch of pot growers would be marketing experts?  Well if you think your industry is a tough one, you ain’t seen nuthin’ like this.  These folks know effective marketing is just as important as a healthy marijuana crop.  And they’re ready to share their secrets with marctv.  Watch, learn, and [...]

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© 2011 Marc Gordon