Tag "ad campaigns"
4 things you need to have a successful social media campaign.
Spending lots of time messing around with Facebook, YouTube and Twitter in hopes of attracting new customers and growing your business? Well before you make another tweet, check out this episode. And when you’re done, check out these links to see great social media campaigns in action. Head and Shoulders Facebook Page Ford Motor Company [...]
More Profits – Less Groupon
What business wouldn’t love clients calling day and night, lining up at your door waiting to buy whatever your selling? And with sites like Groupon, Social Buy, and Living Social, businesses of all kinds are seeing a huge spike in sales. The problem is, at the same time they’re also seeing a drop in profits [...]
Print vs digital
Why would anyone want to produce printed materials when the web and PDF documents make print a costly and pointless alternative? Well the fact is that people still love holding written materials. They’re portable, convenient, and economical to own. But don’t take our word for it. In this episode, we talk to Lass Turnbull who’s [...]
6 tips for a winning coupon campaign
Coupon campaigns work! And creating one is not that hard, but there are a few things to be aware of. In this episode I will share with you 6 tips to make your next coupon campaign a success.
Do you really need a logo?
Sure logos are cool, fun, sexy, like that convertible that your wife won’t let you buy. But when it comes to business, are logos really that important when it comes to your long term marketing success? My friend and colleague Simon Jordan will tell you the answer while I soak up the sun in St. [...]
How experiential marketing works
Experiential marketing takes the push concept of conventional marketing to a whole new level. Imagine a process where the consumer becomes part of the message delivery process. How does it work? Let’s see how Corona did it for their national campaign.
How to make a press release that gets noticed
Creating a press release that gets noticed is a science – a subject I obviously failed. Luckily I get some great advice from marketing pro Janette Burke from Your Marketing Magnet.
Slutty college girls make the best PowerPoint
Who owns the content you send online? Up until you click the SEND or UPLOAD button, you do. But after that it becomes open hunting season. Watch this episode to learn what can happen to even the most well thought out emails and online campaigns. And how to reduce the chances of this happening to [...]
Beer, burgers, and political advice
When I showed up at the house of Toronto mayoral candidate Rob Ford for his “Ford Fest” BBQ, I went looking for more than just burgers and beer. I wanted to know what this guy learned from 30 years as a business owner and how we was going to apply that in his campaign. And [...]
Dressing sexy, pumpkin pie, and bad marketing
You will never think of pumpkin pie and cucumbers the same way again! On the upside, you may now have a number of new uses for them. From the Live Aid episode, 3 viewers knew that Culture Club did not perform at either concert. These smart and attractive individuals are: Neil Gwartzman from Masters International [...]
The Fourth Word
Time to Say Goodbye to the...
It feels like only yesterday, but really it was about fifteen years ago, that every business meeting out of the office was conducted face to face, without the use of a laptop computer. It was around that time that laptops with real power started to emerge. Suddenly, business people started using laptop computers in business [...]Quick Tips
