Let me start by saying that I don’t post photos from my vacation, don’t play Farmville, don’t share my list of favourite movies and books, I’m selective as to what sites I choose to “like”, and I’ll only “friend” those I’ve actually met or had some personal contact with (and actually like).

So while Mark Zuckerberg had the attention of the entire social media world, explaining the new features of Facebook, I was busy working on client’s projects – because that’s what makes me money. I do not believe using Facebook makes money for any business unless you’re in the business of showing others how to make money on Facebook. But that’s for another blog.

While the online world is getting its panties in a knot over many of the new and proposed changes that will appear on Facebook, I for one think it’s a move in the right direction. And for those who are complaining that it’s now even easier to share trivial personal information, as one prominent blogger wrote, with your friends, I say good.

For you see, Facebook is making itself more social. And being social is about sharing stuff that no one cares about except those that you have a relationship with. Listen in an any “in person” conversation among a group of friends and you’ll see how the subject matter is usually based around gossip, sports, events, and personal stories. Things that people within that group would find interesting, but no one else.

And now Facebook has now built on that concept even further. (There’s dozens of great blog sites that list these new features, so there’s no need for me to get into them here.)

But many of my colleagues have complained that Facebook has not enough for business – to create new ways that companies can further market and promote themselves to their “fans”.

To them I say GOOD! As far as I’m concerned business has no real place on Facebook. While many have Facebook pages (I do), the fact is that there are better and more effective ways businesses can create forums for discussions (blogs), keep in contact with their community (Twitter), and inform others of events and promotions (email). All of which I do and promote others to do as well.

Leave Facebook to the group that it was originally designed to for: regular people. And perhaps stop trying to be “friends” with people you don’t know or care about. That way you won’t have to listen to their “trivial personal information”.