Print vs digital

Why would anyone want to produce printed materials when the web and PDF documents make print a costly and pointless alternative? Well the fact is that people still love holding written materials. They’re portable, convenient, and economical to own.
But don’t take our word for it. In this episode, we talk to Lass Turnbull who’s believes there’s still room in this world for printed materials. And he’s proving it by introducing a new daily newspaper.
Plus, he’s got some great advice for when you’re deciding whether to print your next brochure.
About the author
Marc Gordon is a professional speaker and marketing consultant based in Toronto, Canada. His firm, Fourword Marketing, specializes in helping companies create a strong corporate identity and develop effective marketing campaigns. Marc has worked with such companies as General Motors, Johnson & Johnson and Bally Total Fitness. However, his core client base is still startups and small business. To contact Marc, call him directly at (416) 238-7811 or visit www.marcgordon.ca
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