How to make a press release that gets noticed

Creating a press release that gets noticed is a science – a subject I obviously failed. Luckily I get some great advice from marketing pro Janette Burke from Your Marketing Magnet.
About the author
Marc Gordon is a professional speaker and marketing consultant based in Toronto, Canada. His firm, Fourword Marketing, specializes in helping companies create a strong corporate identity and develop effective marketing campaigns. Marc has worked with such companies as General Motors, Johnson & Johnson and Bally Total Fitness. However, his core client base is still startups and small business. To contact Marc, call him directly at (416) 238-7811 or visit www.marcgordon.ca
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