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Facebook or Twitter – Should you care?

November 25, 2010 by Marc Gordon divider image

With so many companies thinking that social media is their key to success, I thought it was time to talk to some real experts – companies who’s products and services are only available through the web. So how do they use Facebook and Twitter? And how important do they think they are?

Special thanks to Erin Bury from Sprouter, Lisa Kember from Constant Contact,  Darius from Fresh Books,  Ryan Payne from lushconcepts, and especially Shane Gerard from Enterprise Toronto who let us hassle so many exhibitors.

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About the author

Marc Gordon is a professional speaker and marketing consultant based in Toronto, Canada. His firm, Fourword Marketing, specializes in helping companies create a strong corporate identity and develop effective marketing campaigns. Marc has worked with such companies as General Motors, Johnson & Johnson and Bally Total Fitness. However, his core client base is still startups and small business. To contact Marc, call him directly at (416) 238-7811 or visit www.marcgordon.ca

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  • http://www.constantcontact.com/southernontario Lisa Kember

    Hey Marc – Great segment, as always. Thanks for the Constant Contact plug!

  • http://newhorizons123.com Julie Weishaar

    Marc, you are a nut – but great content on this one :)

  • http://www.rickeygold.com rickey gold

    A truck driver named Hank who blew his knee out? Where do you come up with this stuff!
    That said, your interviewees shared some really good stuff: engage with your customers, listen, go where the prospective customers are, and nothing beats real-life relationships (especially if they involve big hugs, I guess!).

  • http://marcgordon.ca Marc Gordon

    Hey Rickey,

    Thanks for the great comment. I will pass is along to “Hank” when I see him.



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© 2011 Marc Gordon