Social Media Episodes
How to use Pinterest (and Biznik)
Why do companies feel the need to jump on every new social media site? Why can’t there be sites for social stuff and other sites for just business? Well, despite the number of companies rushing to join Pinterest, I think it will end up being primarily a social site – thank God! Now you have [...]
Can social media tell you how pretty you are?
Over the last few months a disturbing trend has been occurring on YouTube. Thousands of young girls have been posting videos of themselves asking viewers to respond to the question “Am I pretty?” While these types of videos are not new, the rate they are being uploaded has exploded over the last 12 months. As [...]
4 things you need to have a successful social media campaign.
Spending lots of time messing around with Facebook, YouTube and Twitter in hopes of attracting new customers and growing your business? Well before you make another tweet, check out this episode. And when you’re done, check out these links to see great social media campaigns in action. Head and Shoulders Facebook Page Ford Motor Company [...]
The Top 10 YouTube Videos of 2011
What a great way to end the year than by looking at the top 10 YouTube videos for 2011 and seeing if we can find the magic formula for making your own videos go viral. Plus I also have to deal with the fallout from my last episode about UFC President Dana White. To see [...]
Getting What You Want With No Klout
With Movember winding down, it’s time to look back at my charitable efforts and figure out what worked and what didn’t. Beyond the fact that I look terrible with a mustache, I also learned that being subtle when it comes to asking for what you want is not the way to get what you want. [...]
Putting Social Media to Work for a Great Cause – One Dollar at a Time
With the Movember campaign in full gear, now is the time to use your social media networking skills to accomplish something great! I want to raise $5,000.00 – one dollar at a time. And I want you to be part of this campaign to raise money for prostate cancer research and build awareness. Please donate [...]
How many fans and followers do you need?
My first annual social media party proved how your relationships with fans and followers can often be superficial and pointless. And yet like most business owners you’re still doing it. Has has all the time you spent on your social media campaign resulted in more sales? Don’t feel bad of the answer is no. Studies [...]
5 steps to a popular blog
Contributing to your blog is great, but if no one reads it then what’s the point. In this episode you’ll learn 5 potent blogging tips to get your blog read and shared more often. And sharing is one of the best ways to get your readership up. Thanks to Dan Feferman from gteh.ca for sharing [...]
Maybe it’s time to stop tweeting
In case you haven’t noticed there’s a trend on Twitter where people follow as many accounts as possible in hopes they will be followed back. While some view this method as a quick way to build a huge following, I believe it goes against everything that social media is all about – people getting to [...]
Think you really need followers and fans?
Think it’s important to have a lot of Twitter followers? How about Facebook fans? There’s people who make a living trying to convince business owners just like you that your business will live or die by the number of followers and fans you have. There’s also people trying to convince us that fossil fuels have [...]
The Fourth Word
Time to Say Goodbye to the...
It feels like only yesterday, but really it was about fifteen years ago, that every business meeting out of the office was conducted face to face, without the use of a laptop computer. It was around that time that laptops with real power started to emerge. Suddenly, business people started using laptop computers in business [...]Quick Tips
