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Quick Tips

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How to answer the phone

September 15, 2011 by Marc Gordon 2 Comments divider image
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If answering the phone was so easy, we would all be doing it right. Here’s some quick pointers on how to answer the phone like the true professional you are.

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When customers come calling

August 5, 2011 by Marc Gordon No Comments divider image
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We all know there’s nothing better than a personal conversation with a potential customer. So then why do so many business people choose to pass folks on to their web site instead of talking to them? Because they are dopes who think that their web site should be their number one sales person. When in [...]

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A business card that works

July 27, 2011 by Marc Gordon No Comments divider image
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It’s not just a little piece of card stock, it’s an important marketing tool that lets people know about you, your business, your contact information and social media outlets. So before you start up Word and load some sheets into the printer, check out this Quick Tip to see how to make a card that [...]

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The power of mail

July 11, 2011 by Marc Gordon No Comments divider image
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Looking for a way to stay in the minds and hearts of your clients? Forget social media, email, or newsletters. I’m going to show you something that works just as well today (if not better) than it did 100 years ago.

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SEO: The Real Deal

July 5, 2011 by Marc Gordon No Comments divider image
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Before you start spending time and money on SEO experts, spend some time reading your web site. It’s there that you’ll see what makes your site worth visiting (or not) – by both search engines AND people.

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Opting out

June 27, 2011 by Marc Gordon No Comments divider image
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Nobody likes spam! And taking yourself off a list or classifying it as junk is a natural reflex. But choosing to opt out of an email from someone you know may have unforeseen results. So before you decide to tell them to get lost, check out this video. Thanks to Ronnie Hannesen at The Canadian [...]

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Clipart done right

June 20, 2011 by Marc Gordon No Comments divider image
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Clipart can be the best or worst thing to happen to your web site, blog or printed materials. Here’s some tips to keep your next project from looking like it was done by a 3 year old. And when you’re done watching, check out http://office.microsoft.com/en-us/images for some of the best free clipart I have found. [...]

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Using your signature for Social Media marketing

June 14, 2011 by Marc Gordon No Comments divider image
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Here’s the right way to use your email signature to attract and inform people of your social media sites.

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What’s your SM account?

June 10, 2011 by Marc Gordon No Comments divider image
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With all the time and effort you’ve put into your social media campaign, have you made it easy for others to find you? Don’t make the same mistake that even some big companies have.

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Create a voicemail greeting that works

June 2, 2011 by Marc Gordon No Comments divider image
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Would you hand out a blank business card? Of course not! Yet so many people do just that by not leveraging their outgoing voicemail message. Turn your voicemail into a marketing tool with these simple steps.

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© 2011 Marc Gordon