Marketing Episodes
How to make a press release that gets noticed
Creating a press release that gets noticed is a science – a subject I obviously failed. Luckily I get some great advice from marketing pro Janette Burke from Your Marketing Magnet.
Pizza, pet food and a crabby guy named Joe
Thinking about buying a business or franchise? Remember that not all businesses are created equal. Here’s 6 important things I think you should know before signing on the dotted line. And a special thanks to these fine companies for making this episode possible: The UPS Store http://theupsstore.ca and http://theupsstore.com Panago Pizza http://www.panago.com Crabby Joe’s http://www.crabbyjoes.com [...]
Beer, burgers, and political advice
When I showed up at the house of Toronto mayoral candidate Rob Ford for his “Ford Fest” BBQ, I went looking for more than just burgers and beer. I wanted to know what this guy learned from 30 years as a business owner and how we was going to apply that in his campaign. And [...]
Dressing sexy, pumpkin pie, and bad marketing
You will never think of pumpkin pie and cucumbers the same way again! On the upside, you may now have a number of new uses for them. From the Live Aid episode, 3 viewers knew that Culture Club did not perform at either concert. These smart and attractive individuals are: Neil Gwartzman from Masters International [...]
What a bunch of pot heads can teach you about marketing
Who would think that a bunch of pot growers would be marketing experts? Well if you think your industry is a tough one, you ain’t seen nuthin’ like this. These folks know effective marketing is just as important as a healthy marijuana crop. And they’re ready to share their secrets with marctv. Watch, learn, and [...]
What would social networking do for Live Aid today?
25 years ago this week, Live Aid was broadcast to over 2 billion people in over 60 countries and raised $280 million for Ethiopian hunger relief. And all this was done without Twitter, Facebook, You Tube, or any part of the internet. So what’s changed between then and now? Has social media made us more [...]
Just a poetry writin’ fool with no copyright
When you create something, does it automatically become yours? What if you don’t bother to put a copyright statement next to it? And why is Marc writing poetry? The answers to these questions may surprise you.
I’ve got SWAG and so should you!
I love promotional products! I think nothing says love like a 29 cent pen. So when I crash a promotional products show, you can bet security will be close by. Learn how to choose the right promotional product for your business by reading my article at here.
Is there an expert in the house?
With a bad cold and a list of symptoms that reads like a Nyquil ad, I am in search of an “expert” that can help me feel better. But for some reason, the more experts I listen to, the sicker I get. Is there a lesson to be learned here?
Berlin, Vancouver and a lot of noise
With the Olympics in high gear, you can bet Vancouver will be one noisy town. So if you’re looking for some peace and quite, maybe it’s time for a visit to Berlin.
The Fourth Word
Time to Say Goodbye to the...
It feels like only yesterday, but really it was about fifteen years ago, that every business meeting out of the office was conducted face to face, without the use of a laptop computer. It was around that time that laptops with real power started to emerge. Suddenly, business people started using laptop computers in business [...]Quick Tips
