Marketing Episodes
2012 Buick Verano vs Public Transit Bus
When one of our viewers said that he believed public transit was an effective alternative to driving a car – when meeting a client, I had to respond. So in this episode, public transit will go head to head with the all new Buick Verano. And yes, it will get ugly. Special thanks to Mills [...]
What the car you drive says about you – and your business.
Your choice of vehicle can create perceptions of your success, professionalism, and the fees you charge. Even if you drive a vehicle that says you’re a winner, those empty coffee cups in the back seat can ruin an otherwise professional image. So are you better off driving a Porsche instead of a pickup? Or how [...]
An empire built on just one product
Offer variety. Product mix and product depth. Advertise. Be price conscious. These are all textbook theories for growing a successful business. But in this episode, I’m going to show you how you can succeed without doing any of that. And to prove it, I’m interviewing Tom Brazier who owns Tiny Tom’s Donuts, a company that’s [...]
Making a winning contest
Running a contest through your company is a great way to increase awareness and get people excited about your products and services. Contests can be easy to do and cost effective making them a powerful marketing tool for any size business. But like any other marketing venture, if not done right, it can be a [...]
More Profits – Less Groupon
What business wouldn’t love clients calling day and night, lining up at your door waiting to buy whatever your selling? And with sites like Groupon, Social Buy, and Living Social, businesses of all kinds are seeing a huge spike in sales. The problem is, at the same time they’re also seeing a drop in profits [...]
Print vs digital
Why would anyone want to produce printed materials when the web and PDF documents make print a costly and pointless alternative? Well the fact is that people still love holding written materials. They’re portable, convenient, and economical to own. But don’t take our word for it. In this episode, we talk to Lass Turnbull who’s [...]
6 tips for a winning coupon campaign
Coupon campaigns work! And creating one is not that hard, but there are a few things to be aware of. In this episode I will share with you 6 tips to make your next coupon campaign a success.
Do you really need a logo?
Sure logos are cool, fun, sexy, like that convertible that your wife won’t let you buy. But when it comes to business, are logos really that important when it comes to your long term marketing success? My friend and colleague Simon Jordan will tell you the answer while I soak up the sun in St. [...]
How experiential marketing works
Experiential marketing takes the push concept of conventional marketing to a whole new level. Imagine a process where the consumer becomes part of the message delivery process. How does it work? Let’s see how Corona did it for their national campaign.
7 marketing tips for Santa
In the spirit of giving, here’s seven marketing tips for the big guy in red, Santa Claus. Sure he might be the go to guy this time of year, but with Halloween soon to be the number one spending holiday of the year, Santa needs to do what he can to keep top spot. And [...]
The Fourth Word
Time to Say Goodbye to the...
It feels like only yesterday, but really it was about fifteen years ago, that every business meeting out of the office was conducted face to face, without the use of a laptop computer. It was around that time that laptops with real power started to emerge. Suddenly, business people started using laptop computers in business [...]Quick Tips
