Category: Marketing

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Why the web will never replace print

4.25K Views2 Comments

My clients often ask me if they should stop printing brochures, catalogues, flyers and even business cards. After all, these items can be created and distributed for a fraction of what print costs. But when it come...

SEO techniques for non-techies

4.88K Views8 Comments

In this episode I’m sharing with you 4 tips to help your SEO without ever having to mess with your site’s code or layout.

The difference between advertising and sponsorship

3.05K Views2 Comments

With the 2012 Summer Olympics underway, companies are spending millions in sponsorship. But what is that really getting them? Is sponsorship really better than plain old advertising? Is there even a difference? And ...

2012 Buick Verano vs Public Transit Bus

1.79K Views1 Comments

When one of our viewers said that he believed public transit was an effective alternative to driving a car – when meeting a client, I had to respond. So in this episode, public transit will go head to head with the ...

What the car you drive says about you – and your business.

2.91K Views4 Comments

Your choice of vehicle can create perceptions of your success, professionalism, and the fees you charge. Even if you drive a vehicle that says you’re a winner, those empty coffee cups in the back seat can ruin an ot...

An empire built on just one product

2.69K Views5 Comments

Offer variety. Product mix and product depth. Advertise. Be price conscious. These are all textbook theories for growing a successful business. But in this episode, I’m going to show you how you can succeed without ...

Making a winning contest

2.40K Views3 Comments

Running a contest through your company is a great way to increase awareness and get people excited about your products and services. Contests can be easy to do and cost effective making them a powerful marketing tool...

More Profits – Less Groupon

1.28K Views0 Comments

What business wouldn't love clients calling day and night, lining up at your door waiting to buy whatever your selling? And with sites like Groupon, Social Buy, and Living Social, businesses of all kinds are seeing a...

Print vs digital

1.03K Views0 Comments

Why would anyone want to produce printed materials when the web and PDF documents make print a costly and pointless alternative? Well the fact is that people still love holding written materials. They’re portable, co...

6 tips for a winning coupon campaign

2.04K Views0 Comments

Coupon campaigns work! And creating one is not that hard, but there are a few things to be aware of. In this episode I will share with you 6 tips to make your next coupon campaign a success.

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