Marketing Episodes
An empire built on just one product
Offer variety. Product mix and product depth. Advertise. Be price conscious. These are all textbook theories for growing a successful business. But in this episode, I’m going to show you how you can succeed without doing any of that. And to prove it, I’m interviewing Tom Brazier who owns Tiny Tom’s Donuts, a company that’s [...]
Making a winning contest
Running a contest through your company is a great way to increase awareness and get people excited about your products and services. Contests can be easy to do and cost effective making them a powerful marketing tool for any size business. But like any other marketing venture, if not done right, it can be a [...]
More Profits – Less Groupon
What business wouldn’t love clients calling day and night, lining up at your door waiting to buy whatever your selling? And with sites like Groupon, Social Buy, and Living Social, businesses of all kinds are seeing a huge spike in sales. The problem is, at the same time they’re also seeing a drop in profits [...]
Print vs digital
Why would anyone want to produce printed materials when the web and PDF documents make print a costly and pointless alternative? Well the fact is that people still love holding written materials. They’re portable, convenient, and economical to own. But don’t take our word for it. In this episode, we talk to Lass Turnbull who’s [...]
6 tips for a winning coupon campaign
Coupon campaigns work! And creating one is not that hard, but there are a few things to be aware of. In this episode I will share with you 6 tips to make your next coupon campaign a success.
Do you really need a logo?
Sure logos are cool, fun, sexy, like that convertible that your wife won’t let you buy. But when it comes to business, are logos really that important when it comes to your long term marketing success? My friend and colleague Simon Jordan will tell you the answer while I soak up the sun in St. [...]
How experiential marketing works
Experiential marketing takes the push concept of conventional marketing to a whole new level. Imagine a process where the consumer becomes part of the message delivery process. How does it work? Let’s see how Corona did it for their national campaign.
7 marketing tips for Santa
In the spirit of giving, here’s seven marketing tips for the big guy in red, Santa Claus. Sure he might be the go to guy this time of year, but with Halloween soon to be the number one spending holiday of the year, Santa needs to do what he can to keep top spot. And [...]
How to make a press release that gets noticed
Creating a press release that gets noticed is a science – a subject I obviously failed. Luckily I get some great advice from marketing pro Janette Burke from Your Marketing Magnet.
Pizza, pet food and a crabby guy named Joe
Thinking about buying a business or franchise? Remember that not all businesses are created equal. Here’s 6 important things I think you should know before signing on the dotted line. And a special thanks to these fine companies for making this episode possible: The UPS Store http://theupsstore.ca and http://theupsstore.com Panago Pizza http://www.panago.com Crabby Joe’s http://www.crabbyjoes.com [...]
The Fourth Word
Under Valued: 5 Tips for...
How much is a can of soup worth? After you bought one, it’s pretty hard to argue you didn’t get your money’s worth. After all, you knew what you were getting before you even bought it. There were no surprises. But does the same hold true for services? Bookkeeping, house painting, web design – these [...]Quick Tips
