Marketing Episodes
Why the web will never replace print
My clients often ask me if they should stop printing brochures, catalogues, flyers and even business cards. After all, these items can be created and distributed for a fraction of what print costs. But when it comes to marketing, cost should not be the primary factor for deciding what media to choose. After all, the [...]
SEO techniques for non-techies
In this episode I’m sharing with you 4 tips to help your SEO without ever having to mess with your site’s code or layout.
The difference between advertising and sponsorship
With the 2012 Summer Olympics underway, companies are spending millions in sponsorship. But what is that really getting them? Is sponsorship really better than plain old advertising? Is there even a difference? And what does a kazoo have to do with any of this? Watch the episode and all your questions will be answered.
2012 Buick Verano vs Public Transit Bus
When one of our viewers said that he believed public transit was an effective alternative to driving a car – when meeting a client, I had to respond. So in this episode, public transit will go head to head with the all new Buick Verano. And yes, it will get ugly. Special thanks to Mills [...]
What the car you drive says about you – and your business.
Your choice of vehicle can create perceptions of your success, professionalism, and the fees you charge. Even if you drive a vehicle that says you’re a winner, those empty coffee cups in the back seat can ruin an otherwise professional image. So are you better off driving a Porsche instead of a pickup? Or how [...]
An empire built on just one product
Offer variety. Product mix and product depth. Advertise. Be price conscious. These are all textbook theories for growing a successful business. But in this episode, I’m going to show you how you can succeed without doing any of that. And to prove it, I’m interviewing Tom Brazier who owns Tiny Tom’s Donuts, a company that’s [...]
Making a winning contest
Running a contest through your company is a great way to increase awareness and get people excited about your products and services. Contests can be easy to do and cost effective making them a powerful marketing tool for any size business. But like any other marketing venture, if not done right, it can be a [...]
More Profits – Less Groupon
What business wouldn’t love clients calling day and night, lining up at your door waiting to buy whatever your selling? And with sites like Groupon, Social Buy, and Living Social, businesses of all kinds are seeing a huge spike in sales. The problem is, at the same time they’re also seeing a drop in profits [...]
Print vs digital
Why would anyone want to produce printed materials when the web and PDF documents make print a costly and pointless alternative? Well the fact is that people still love holding written materials. They’re portable, convenient, and economical to own. But don’t take our word for it. In this episode, we talk to Lass Turnbull who’s [...]
6 tips for a winning coupon campaign
Coupon campaigns work! And creating one is not that hard, but there are a few things to be aware of. In this episode I will share with you 6 tips to make your next coupon campaign a success.
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Quick Tips
How to answer the phone
If answering the phone was so easy, we would all be doing it right. Here’s some quick pointers on how to answer the phone like the true professional you are.
