Category: The Fourth Word

Sort: Date | Title | Views | | Comments | Random Sort Ascending

Why companies need to quit social media

1.84K Views0 Comments

Marc Gordon believes 2015 is the year for businesses to stop wasting their money and resources trying market themselves on Facebook, Twitter, Pinterest, Google Plus and Instagram. “No one is seeing your posts, no one ...

How To Use Tinder For Business

2.21K Views0 Comments

Don’t let social etiquette prevent you from pushing your business services and products on unsuspecting potential customers. After all, as a business owner, it’s your job – make that your duty – to reach as many peopl...

Why you should not panic about CASL

2.48K Views0 Comments

If you're like most people, me included, your inbox has been filling up over the last couple months with companies and individuals asking for your consent to be on their email list. Perhaps you have been sending e...

Terms and conditions don’t matter (to your customers)

3.81K Views0 Comments

I recently received coupons from a fast food restaurant franchise eager to introduce their new line of specialty coffees. Out with my son one afternoon, we decided to stop by and give them a try. Armed with a t...

Why Social Media Experts Will Never Help Your Business Grow

5.05K Views3 Comments

A guy buys a lottery ticket. A few days later he wins a million dollars. He then writes a book titled How To Become A Millionaire In Less Than A Week. The book is a national best seller. He then parlays the success ...

Under Valued: 5 Tips for Protecting Yourself From Unreasonable Customers

1.15K Views0 Comments

How much is a can of soup worth? After you bought one, it’s pretty hard to argue you didn’t get your money’s worth. After all, you knew what you were getting before you even bought it. There were no surprises. But ...

Steve Jobs: Being the face of your company

2.25K Views0 Comments

Unlike many large corporations, Apple had a human face. Steve Jobs was the guy who did everything – at least from a public relations perspective. And while he didn’t write code and was not an engineer, he did make su...

Recent Facebook changes bad for business? Who cares!

1.60K Views6 Comments

Let me start by saying that I don’t post photos from my vacation, don’t play Farmville, don’t share my list of favourite movies and books, I’m selective as to what sites I choose to “like”, and I’ll only “friend” tho...

Unwritten Rules: The Men’s Room

1.79K Views0 Comments

Unwritten rules can be a funny thing. Everyone knows what they are, but no one could actually tell you. People just follow them with an understanding that not doing so would make you an obvious outcast, a foreigner, a...

What to do when customers don’t like you.

494 Views0 Comments

It has been argued that social media has given even the most introverted and meek the power to speak their mind in ways loud enough to be heard around the world, with power and influence that matches even the greates...

Page 1 of 212