The Fourth Word
Why Social Media Experts Will Never Help Your Business Grow
A guy buys a lottery ticket. A few days later he wins a million dollars. He then writes a book titled How To Become A Millionaire In Less Than A Week. The book is a national best seller. He then parlays the success of the book into a successful speaking career, positioning himself as wealth [...]
Time to Say Goodbye to the Laptop?
It feels like only yesterday, but really it was about fifteen years ago, that every business meeting out of the office was conducted face to face, without the use of a laptop computer. It was around that time that laptops with real power started to emerge. Suddenly, business people started using laptop computers in business [...]
Under Valued: 5 Tips for Protecting Yourself From Unreasonable Customers
How much is a can of soup worth? After you bought one, it’s pretty hard to argue you didn’t get your money’s worth. After all, you knew what you were getting before you even bought it. There were no surprises. But does the same hold true for services? Bookkeeping, house painting, web design – these [...]
Steve Jobs: Being the face of your company
Unlike many large corporations, Apple had a human face. Steve Jobs was the guy who did everything – at least from a public relations perspective. And while he didn’t write code and was not an engineer, he did make sure that every product was created based on his ideas. No other product line in the [...]
Recent Facebook changes bad for business? Who cares!
Let me start by saying that I don’t post photos from my vacation, don’t play Farmville, don’t share my list of favourite movies and books, I’m selective as to what sites I choose to “like”, and I’ll only “friend” those I’ve actually met or had some personal contact with (and actually like). So while Mark [...]
Unwritten Rules: The Men’s Room
Unwritten rules can be a funny thing. Everyone knows what they are, but no one could actually tell you. People just follow them with an understanding that not doing so would make you an obvious outcast, a foreigner, an alien. Learning unwritten rules only come easy to those that are exposed to them on an [...]
What to do when customers don’t like you.
It has been argued that social media has given even the most introverted and meek the power to speak their mind in ways loud enough to be heard around the world, with power and influence that matches even the greatest politicians. But what are they saying? Or more importantly, what are they saying about you? [...]
How your business can outperform Toyota
Toyota is in trouble – with the owners of its vehicles. With a worldwide recall of over 8 million vehicles including Camry’s and Corolla’s, Toyota is scrambling to show the world that it is a responsible company that will do what it takes to make things right. At least that’s what you would believe if [...]
Would you take money advice from this bank?
A major pet peeve of mine is banks. Not just one bank, but the whole freakin’ industry. So when banks do something dumb, I like to know. And as it happens, I also like to share.
Do thoughts of customer service put you to sleep?
When George Robitaille decided to have himself a quick snooze during the evening of January 9, little did he know that he would soon become an internet sensation and a symbol for what is wrong in the public service sector. That’s because at the time of his nap, he was at his post as a [...]
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Quick Tips
How to answer the phone
If answering the phone was so easy, we would all be doing it right. Here’s some quick pointers on how to answer the phone like the true professional you are.
