Archive
Under Valued: 5 Tips for Protecting Yourself From Unreasonable Customers
How much is a can of soup worth? After you bought one, it’s pretty hard to argue you didn’t get your money’s worth. After all, you knew what you were getting before you even bought it. There were no surprises. But does the same hold true for services? Bookkeeping, house painting, web design – these [...]
How many fans and followers do you need?
My first annual social media party proved how your relationships with fans and followers can often be superficial and pointless. And yet like most business owners you’re still doing it. Has has all the time you spent on your social media campaign resulted in more sales? Don’t feel bad of the answer is no. Studies [...]
Steve Jobs: Being the face of your company
Unlike many large corporations, Apple had a human face. Steve Jobs was the guy who did everything – at least from a public relations perspective. And while he didn’t write code and was not an engineer, he did make sure that every product was created based on his ideas. No other product line in the [...]
An empire built on just one product
Offer variety. Product mix and product depth. Advertise. Be price conscious. These are all textbook theories for growing a successful business. But in this episode, I’m going to show you how you can succeed without doing any of that. And to prove it, I’m interviewing Tom Brazier who owns Tiny Tom’s Donuts, a company that’s [...]
Recent Facebook changes bad for business? Who cares!
Let me start by saying that I don’t post photos from my vacation, don’t play Farmville, don’t share my list of favourite movies and books, I’m selective as to what sites I choose to “like”, and I’ll only “friend” those I’ve actually met or had some personal contact with (and actually like). So while Mark [...]
Unwritten Rules: The Men’s Room
Unwritten rules can be a funny thing. Everyone knows what they are, but no one could actually tell you. People just follow them with an understanding that not doing so would make you an obvious outcast, a foreigner, an alien. Learning unwritten rules only come easy to those that are exposed to them on an [...]
How to answer the phone
If answering the phone was so easy, we would all be doing it right. Here’s some quick pointers on how to answer the phone like the true professional you are.
What to do when customers don’t like you.
It has been argued that social media has given even the most introverted and meek the power to speak their mind in ways loud enough to be heard around the world, with power and influence that matches even the greatest politicians. But what are they saying? Or more importantly, what are they saying about you? [...]
5 steps to a popular blog
Contributing to your blog is great, but if no one reads it then what’s the point. In this episode you’ll learn 5 potent blogging tips to get your blog read and shared more often. And sharing is one of the best ways to get your readership up. Thanks to Dan Feferman from gteh.ca for sharing [...]
Making a winning contest
Running a contest through your company is a great way to increase awareness and get people excited about your products and services. Contests can be easy to do and cost effective making them a powerful marketing tool for any size business. But like any other marketing venture, if not done right, it can be a [...]
The Fourth Word
Time to Say Goodbye to the...
It feels like only yesterday, but really it was about fifteen years ago, that every business meeting out of the office was conducted face to face, without the use of a laptop computer. It was around that time that laptops with real power started to emerge. Suddenly, business people started using laptop computers in business [...]Quick Tips
