Archive
4 things you need to have a successful social media campaign.
Spending lots of time messing around with Facebook, YouTube and Twitter in hopes of attracting new customers and growing your business? Well before you make another tweet, check out this episode. And when you’re done, check out these links to see great social media campaigns in action. Head and Shoulders Facebook Page Ford Motor Company [...]
When the experts are wrong
It’s 2012 and contrary to what many “experts” have said, we are all still here. The earth did not blow up and God did not arrive in a space ship. But then how many of us really thought that would happen? After all, these so called experts were just loony tune preachers and fanatics, right? [...]
The Top 10 YouTube Videos of 2011
What a great way to end the year than by looking at the top 10 YouTube videos for 2011 and seeing if we can find the magic formula for making your own videos go viral. Plus I also have to deal with the fallout from my last episode about UFC President Dana White. To see [...]
Proof bullying goes beyond the school yard.
UFC boss Dana White gets nasty on a fan while his fighters tell students to play nice. And this is all happening while a national retailer’s marketing efforts are being overthrown by a religious group using their own bullying tactics. Just another day.
Getting What You Want With No Klout
With Movember winding down, it’s time to look back at my charitable efforts and figure out what worked and what didn’t. Beyond the fact that I look terrible with a mustache, I also learned that being subtle when it comes to asking for what you want is not the way to get what you want. [...]
Putting Social Media to Work for a Great Cause – One Dollar at a Time
With the Movember campaign in full gear, now is the time to use your social media networking skills to accomplish something great! I want to raise $5,000.00 – one dollar at a time. And I want you to be part of this campaign to raise money for prostate cancer research and build awareness. Please donate [...]
Under Valued: 5 Tips for Protecting Yourself From Unreasonable Customers
How much is a can of soup worth? After you bought one, it’s pretty hard to argue you didn’t get your money’s worth. After all, you knew what you were getting before you even bought it. There were no surprises. But does the same hold true for services? Bookkeeping, house painting, web design – these [...]
How many fans and followers do you need?
My first annual social media party proved how your relationships with fans and followers can often be superficial and pointless. And yet like most business owners you’re still doing it. Has has all the time you spent on your social media campaign resulted in more sales? Don’t feel bad of the answer is no. Studies [...]
Steve Jobs: Being the face of your company
Unlike many large corporations, Apple had a human face. Steve Jobs was the guy who did everything – at least from a public relations perspective. And while he didn’t write code and was not an engineer, he did make sure that every product was created based on his ideas. No other product line in the [...]
An empire built on just one product
Offer variety. Product mix and product depth. Advertise. Be price conscious. These are all textbook theories for growing a successful business. But in this episode, I’m going to show you how you can succeed without doing any of that. And to prove it, I’m interviewing Tom Brazier who owns Tiny Tom’s Donuts, a company that’s [...]
The Fourth Word
Under Valued: 5 Tips for...
How much is a can of soup worth? After you bought one, it’s pretty hard to argue you didn’t get your money’s worth. After all, you knew what you were getting before you even bought it. There were no surprises. But does the same hold true for services? Bookkeeping, house painting, web design – these [...]Quick Tips
