A gift or promotion? Don’t ask Dairy Queen
You would think an international company like Dairy Queen would know the difference between a gift and a promotion. But I prove otherwise when I call them on their “free Blizzard on your birthday” offer. Luckily, we have Panera Bread to show us how things should really be done. So I have no choice but to make it my mission to use Panera as an example for Dairy Queen. Think it will work? Or am I just setting myself up for a lawsuit?
Going to be in Toronto on February 5th? Then make sure you come out to the Business Connects networking event. Marctv is the official media sponsor and will be shooting an episode where we’l ask you to share your best networking tips.
Want to attend free? Send me a comment below telling me why you should attend this awesome event. The two best submissions get a FREE pair of tickets!
Click the banner for more information. Hope to see you there.
And don’t forget to give us your idea on what we should cover when we shoot our special episode from The Canadian International Auto Show. With lots of exotic cars, trade show booths, sales teams, promotions and even some booth babes, we know you must have some great ideas for a topic. Share them with us and we’ll give you credit for the idea.
About the author
Marc Gordon is a professional speaker and marketing consultant based in Toronto, Canada. His firm, Fourword Marketing, specializes in helping companies create a strong corporate identity and develop effective marketing campaigns. Marc has worked with such companies as General Motors, Johnson & Johnson and Bally Total Fitness. However, his core client base is still startups and small business. To contact Marc, call him directly at (416) 238-7811 or visit www.marcgordon.ca